We speak about equity, truth, and beauty; sustainability, transformation, and corporate social responsibility. Are not all these an expression of acknowledgement of our core creative being or corporate selves as mediators and agents of a greater promise, a better world? Yet, while we may claim or aspire to such lofty ideals can we claim to be guarantors of a better world? 

The difference between business for the sake of business and business as a means of blessing is that in addition to being profitable the business of blessing proceeds from the real time posture of humble servitude to the greater creativity that nourishes all things. 

Consider, 

Chik-fil-A, how business and profit are anchored in the larger purpose to “glorify God” and be a “faithful steward.” According to a former CEO, feeding hungry people is a responsibility to be performed in a spirit of humility, teachability, submissiveness, with the ultimate aim to glorify God.

For Chik-fil-A, what is admirable is the courageous stance to be held accountable in the eyes of the public in general: “to honor God and to ‘have a positive influence on all who come in contact’ with the company.”